Hot Competition for BlackBerry PlayBook

You may have heard about the BlackBerry price in comparison to other tablets and wondered how its price has been achieved. Considering the amount of work that has been put into building one of the fastest mobile smart phones, the price seems to be relatively cheap. Further away from the United States, BlackBerry price in Malaysia
have been affected by the presence of such big mobile phone powerhouses as Samsung, HTC, LG and Nokia. The competition on price is high and a lot of consideration is made through looking at the features of the particular brand. The question that needs to be answered is what price would you pay for a tablet that is one of the most stable and most efficient gadgets in the United States and beyond?

This question must relate to the fact that the BlackBerry tablet is not the only tablet in the United States. Samsung, Nokia and HTC (among others) have a presence that is felt in many areas of the United States. In fact, the younger generation has its eye peeled on the Samsung Galaxy Tab. It is more appealing to them than the BlackBerry. The reason is because the tablet from RIM is designed more for the office than for the entertainment sector. The phone will therefore need an exceptional marketing strategy in order to hit the numbers that other brands are making in terms of sales.
This is not to say that the BlackBerry PlayBook price is not competitive enough. With such specs as a 1GHz dual core processor, a 3MP front and a 5MP rear camera, a 8/16/32GB internal memory space and a high end touch screen, the BlackBerry has a lot of reason to be considered a high end brand in the United States. The BlackBerry support team has come up with ways in which to market the phone in order for it to appeal more to professionals. They have to do a lot of this kind of campaign in order to remain at the top.

Needless to say, its price tag is quite competitive. With both the Apple’s iPad and the PlayBook retailing at $500, there can be a competitive advantage by leaning towards the Apple side. Both have 16GB memory space and 1GHz processor speeds, but the Apple offers more features in comparison to the PlayBook. There needs to be more that the brand can do in order to remain at the top.